Elaidi is a design-oriented Turkish brand established in 2000 in Istanbul by the designer Mehtap Elaidi.
Mehtap Elaidi believes that every woman deserves to feel special and different from the crowd yet feeling comfortable and confident...
Elaidi is best known for its details that complete and sometimes even create the look. Authenticity in design is supported and completed by the quality in use of fabrics and care in production. Details - as in life says Mehtap Elaidi - are believed to be the foundation in design.
The new line "KAF'DAN" by Elaidi, creates white shirts, bags and accessories with the main theme of customising products according to personal choices, with various accessories.
Elaidi has been exhibiting in London and Paris since 2004, has sales points in France, Spain, Ireland, Italy, Bahrein, Kuwait, Saudia Arabia and Australia since.
Mehtap Elaidi believes that "fashion is something to be personalised rather than to be followed."